IDEA Institute Sofia Concept 2010 Picture 1

I.D.E.A Institute presents the Sofia Concept at Geneva

IDEA Institute Sofia Concept 2010

Inspired by the female form (aren’t all great supercars), this Sofia Concept takes on an hourglass shape from a birds eye view. It has been sketched by Umberto Palermo who is the chief designer at the study in Italy. Under the skin it hides an 8-cylinder engine wîth front or rear-wheel drive. It has been set up as a hybrid with an endothermic engine supported by an electrical alternator/actuator.


  • Model: IDEA Institute Sofia Concept
  • Year: 2010
  • Other info: I.DE.A Institute and its history

    Founded in 1978 by the entrepreneur Franco Mantegazza, I.DE.A Institute rapidly grew into a company which could supply a whole range of services to the automotive as well as to other industries. With its modern headquarters in Turin, the company has expanded onto global markets to respond to the needs of its customers and now has branches in Europe, Asia and South America.

    Since 2000, I.DE.A Institute has been part of the Swiss multinational Rieter Group wîth a 2009 sales figure of 1.95 billion Swiss Francs.

    I.DE.A Institute was created wîth the aim of providing a technological partnership to car manufacturers and never to impose its own signature on the cars it designed. I.DE.A Institute`s true trademark is the innovative spirit that it has embodied in its approach to design and engineering for over thirty years. It is this spirit that, at some point in their professional careers, attracted figures of the calibre of Renzo Piano, Walter de` Silva and Ercole Spada.

    Over the years, I.DE.A Institute has contributed to the design of many cars for the world`s major carmakers as well as working wîth manufacturers in other fields such as motorcycles, household appliances and furniture.

    The process of renewal and international expansion launched by the company`s Chairman, Pietro Lardini, means that I.DE.A Institute now offers its clients a complete range of services. Its optimised working methods fully respond to the market demand for a flexible, integrated workflow. I.DE.A Institute`s services cover the entire product development process: from the initial concept, through design, engineering, the construction of 1:1 scale models and running prototypes, right up to start of production.

    An important characteristic of I.DE.A Institute is its systematic application of a Cost Engineering methodology to every phase in product development. This achieves the best possible balance between technical aspects and cost in order to fully meet project targets.

    During its history, I.DE.A Institute has worked wîth the world`s major carmakers supplying design, engineering and prototyping services as well as complete turnkey projects.

    The Fiat VSS (sub-system vehicle), Fiat Tipo, Nissan Terrano II and Daihatsu Move are just a few of the many vehicles that have been designed by I.DE.A Institute. In more recent years, in addition to its major European clients, the company has also worked wîth rapidly growing carmakers from China, such as Changan and Hainan. I.DE.A Institute has also been a key partner in the development of the most important low cost cars on the world market today.

    The company has also worked wîth well-known names in other fields of activity such as Ducati, Hoover/Candy, Bialetti, Ariston, Indesit, B&B and Nordica, to name but a few.

    With the expansion of I.DE.A Institute onto new markets and the opening of a new branch in Brazil, the company is currently engineering cars for important manufacturers in South America. The development of the Design Centre in Turin has seen more young designers joining the company and investments being made in Computer Aided Styling technologies. This means that the company can now respond more dynamically to the requirements of the market by further shortening development times. The team of designers is also working on concept and show cars which will soon make their debut at major Car Shows around the world.